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We created titles for this spot showcasing Mazda's new Skyactiv Technology. Our goal was to create an analog, yet somewhat hi-tech feel for the typography. In order to get the right balance we added layers of grunge and film grain to the letterforms, and we gave them life with lighting effects and animated imperfections. In addition to the titles we also did some clean-up work and digital painting to augment some key shots. Our friends at Liquid produced and finished this spot.
Credits
Finishing: Liquid
Production Company: Liquid |
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